Client: Valenciana de Mudanzas — regional and national moving brand

Objective: Create a creative and potentially viral video with a simple yet emotional idea to make the brand stand out in the market for moving furniture, personal belongings, and large cargo across Valencia and Spain.

Solution: Our team developed a concept with the key message: “We don’t just move things — we move entire worlds.” Creative concept and direction by Anatolii Patrushev. The idea was based on a metaphor inspired by a Pinterest reference — “grandma in a box.” This approach, filled with humor and warmth, illustrates that behind every object lies a story, a family, and genuine emotions. And yes — who said you can’t move a grandma?
The visual and narrative style combines humor and metaphor, turning each item being moved into a symbol of a family’s history.

Result: An example of a successful low-budget / high-creativity production that increased brand awareness and evoked a strong emotional response from the audience.