Client: TimeX — cryptocurrency exchange, subsidiary of Chronobank.io
Objective: Create a music video for the in-house influencer Alisa as part of TimeX’s PR campaign. The goal was to evoke emotional resonance, touch on relevant social issues, and subtly connect them to the context of cryptocurrency.

Solution: The storyline reflects the feelings of people forced to emigrate due to military conflicts and the uncertainty they face. Cryptocurrency is portrayed as a tool of freedom and independence, particularly relevant in situations where traditional banks (e.g., Russian banks) do not operate abroad. The visual approach is built on a lyrical, cinematic atmosphere that allows viewers to deeply connect with the emotions of the protagonist.

Result: Over 35,000 views among the Russian-speaking audience, increased brand awareness of TimeX, and attention to its products. The video received positive feedback for its lyrical depth and underlying message that prompts reflection on the value of freedom and independence.