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Client: No One — Russian and international multi-brand fashion retailer.
Task: For the brand’s 30th anniversary, Creative Director Alexey Trunin set the task of creating a short yet impactful teaser for clients that reflects the brand’s premium positioning and style.
Solution: The visual concept was built around 3D typography made of transparent glass with soft light reflections, evoking the feel of fine jewelry facets and refined brilliance.
The shimmering highlights smoothly transition from one shade to another, symbolizing the brand’s evolution and multifaceted identity over its 30-year journey.
The final frame assembles into a commemorative sign — the “No One 30 Anniversary” logo — designed in a minimalist yet prestigious style.
Result: A bright and concise 3D teaser, used by the brand in email newsletters, social media, and digital screens in stores, boosting customer engagement with the anniversary events.