Client: INFINITI

Objective: Showcase the CarPlay functionality for various target audiences — from tech-savvy professionals to young drivers and families.

Solution: Our team developed and produced a series of five short commercials, all stylistically unified, within a single shoot day. Creative concept and direction by Anatolii Patrushev, ensuring each video was tailored to its specific audience segment while maintaining a cohesive brand identity. Full production cycle handled by our agency: concept development, casting, directing, shoot organization, and post-production (editing & color grading). A shared intro/outro structure and a consistent visual language were implemented to create a cohesive and recognizable campaign.

Result:
✔ 5 targeted videos for different audience groups
✔ Unified visual system supporting brand identity
✔ Delivered on time, on brief, and on brand