Client: Chronobank.io — Australian blockchain company.

Objective: Create a promo video for the new product PaymentX — a platform for managing salaries and distributing them in cryptocurrency worldwide. The goal was to develop an engaging concept, making the video light, clear, and accessible to a wide audience.

Solution: Creative concept by Anatolii Patrushev — built around short humorous pauses that added a playful and easy-to-digest tone. Humor based on familiar, cliché office problems relatable to managers and executives. A simple visual device — flipping an hourglass — was used as a time limit for the narrator, adding pace and focusing the audience’s attention. The overall approach aimed to explain the product in a simple, human way without overwhelming viewers with technical details.

Result: A lighthearted, clear, and viral humorous video about the company’s new product. The video received warm feedback from clients, was actively shared on social media, and set a new standard for Chronobank.io’s video content, marking the company’s first-ever collaboration with a production studio.